Cutter & Buck Introduces “New Available Now” Fulfillment With Immediate Delivery to Company’s Wholesale Customers
SEATTLE (July 25, 2018) — Sportswear outfitter Cutter & Buck today announced a business initiative called New Available Now that enables new products to be immediately delivered to wholesale accounts when they are launched.
“Our New Available Now strategy frees us to develop new products and deliver them to customers in half the time,” said Joel Freet, CEO of Cutter & Buck. “This means our customers can count on us staying ahead of major shifts in the market and work with their buying schedule, not ours.” The strategy shift gives retailers the flexibility to take delivery immediately, or in the future depending on their own timelines.
While Freet says Cutter & Buck is not a brand that will “chase trends like fast fashion,” he did note the New Available Now strategy will enable the rapid launch of new products on a global scale. “By launching innovative new designs globally to wholesale retailers and consumers at the same time, we drive immediate and lasting demand for our products.”
The shift to New Available Now will offer inventory and cash flow benefits to wholesale retailers. “We’ve put our muscle behind compelling categories and committed to them so we can replenish our retailers quickly,” Freet said. “We keep our shelves full and ready for orders without overloading the back stock areas of our customers.”
Freet said the new initiative will allow retailers to quickly adapt to changing market conditions. “Weather is dynamic and has a big impact on seasonal apparel and sportswear sales,” Freet said. “Our global business model means we have great sportswear in every category ready for immediately delivery, 365 days a year,” Freet said. Cutter & Buck operates three North American distribution centers to ensure that customers get ordered product fast, without air freight costs.
The first New Available Now products are available now (of course). Cutter & Buck will follow up with several more New Available Now releases through the second half of 2018.
About Cutter & Buck
Established in 1990, Cutter & Buck prides itself on the design, manufacturing and distribution of versatile sportswear that meets the demands of an active lifestyle. With an expanding line of products for golf, collegiate and professional sports, corporate wear, and specialty retail markets, the Seattle-based company is proud to provide its customers with safe and compliant products as a certified QCA supplier since 2011. Cutter & Buck has partnerships or licenses with the NFL, NCAA, MLB, PGA of America, USGA, PGA TOUR and USTA. The company is the exclusive North American distributor of Clique, a premier sportswear basics brand in the European marketplace. Cutter & Buck’s parent company, New Wave Group AB, is headquartered in Sweden.
Cutter & Buck is available worldwide in golf pro shops, fan shops, resorts, specialty retailers, through premium promotional product distributors, and at cutterbuck.com. Follow on Twitter: @CutterandBuck, Facebook: @OfficialCutterBuck, and Instagram: @CutterandBuck.